North Carolina Commercial Photographer: A Clear VisionOur valiant commercial photographer, Brett, recently spent some time in Uptown Charlotte with a client who knows a thing or two about how a successful project begins with a clear vision. The investment firm Vision Ventures hired Clear Sky Images to photograph its mixed-use development – EpiCentre. The group wanted fresh images for its website and marketing materials. Their goal was to show the dynamic nature of the center, with live events, outdoor dining, a bustling open-air plaza and robust nightlife.
Ted Hill, Vice President of Vision Ventures, hired the team for the job. “We had multiple sessions with Clear Sky Images. We had several shoots of events, such as Live After Five, and we needed to capture the impact of our outdoor digital media. Clear Sky Images also provided updated aerials shots of the center, showing its superior location. Our expectations were exceeded each time.”
They say it all begins with a vision. Before a novel can be written, a writer sees a scene play out in his head, with characters that take on lives of their own. An explorer seeks out the undiscovered and strives to shine light on a part of the world seldom seen. And the developer’s vision goes beyond the group of buildings in disrepair, its vacant spaces and bankrupt past, to instead see the potential of what could be.
A commercial photographer is no different. Every photo shoot starts with a vision, complete with characters and storylines. His tools include light and time, and his job is to move beyond walls and spaces to tell the untold story of all that is in front of him. To see the story of the EpiCentre, please click here to go to the gallery of images. To discover more about the development and see its upcoming events, click on the link below.